Our coaches range in styles, specialties and are from a wide variety of backgrounds. We believe that it is key for young riders to be exposed to multiple outlooks and influences with their riding, while still developing key skills and foundations under one program guideline. We not only look for the best coaches, we also produce the best coaches, with two coaches who trained under Simple Snowboarding currently filling positions as head Slopestyle coaches on both the Canadian and New Zealand National Snowboard Teams.
Many of our previous team members are also now working as Simple Snowboarding coaches on our programs and are in turn, passing on and drawing from their previous experiences with our teams. Our coaches are strong, capable riders who know how to help you reach your potential at every level!
Read on below to discover more about our current coaching staff...
Originally hailing from Napier in the North Island of New Zealand, Sam started Snowboarding at the ripe old age of 16 on his home resort of Mt. Hutt in the South Island of New Zealand. This lead him to pursue multiple Resort employment positions to help support his Snowboarding lifestyle. His first few seasons were filled with rapid progress on the hill, but were brought to a halt well before reaching his on-hill potential by serious injuries at a young age. This brought about a big shift in both his perception of Snowboarding and also in his focus on what he could contribute and pass on to other young riders who may be struggling with many of the obstacles he faced at a young age.
What started out as a coaching job offer by a close friend, soon developed into a full-time pursuit developing Simple Snowboarding before Simple Snowboarding became "The Senders". With the goal of creating a program where athletes could progress in a group environment and feed off the passion and drive of other young riders with a similar mindset. With the help of his team of coaches The Senders have now grown into one of the most successful coaching programs in the World and continues to produce athletes renowned for having good style that stand out in the parks and pipes they ride.
Sam lives with his wife Jaclyn and their daughter Jolene in Wasaga Beach, Ontario and spends his time managing the business, developing coaches and coaching athletes on Camps and trips.
Coaching Courses Completed: Canada Snowboard Competition Development Coach, Certified NCCP A, Certified NCCP B, NCCP Psychology Of Performance, NCCP Prevention and Recovery of Injury, NCCP Leading Drug Free Sport, NCCP Conflict Management
Air 1 and 2 Trampoline Certified.
Andy has been a former long time team member and moved into coaching as a result of the positive experiences provided by his time on Snow. Andy strives to pass on his love for Snowboarding in all aspects and has grown into an excellent coach and competitive strategist. Andy operates and manages the programs in Ontario and spends his spare time filming and riding with many of his former Senders team members who also work in the programs.
Coaching Courses Completed: Canada Snowboard Competition Introduction Advanced, certified NCCP A, Certified NCCP B, Air 1 Trampoline
Kiersten has rode and trained with The Senders as an athlete, gaining National recognition in the competition circuit. Kiersten then went on to train with the National Development for 2 years having a successful competitive run. During Kiersten's time training and competing, she gained valuable experience in a high performance competitive setting. As a coach Kiersten offers her competitve experience, in combination with her personal training knowledge to develop perfomrance
"I started snowboarding at Alpine Ski club in Collingwood and travelled all over Canada and the US to compete and train. I lived in Colorado for 4 years and Whistler for 2. I’ve been snowboarding for 14 years now and skied for 10 years prior to that. I am sponsored by O’neill and Spy Optics. This is my second year coaching for the senders and I’m excited to see what this season has in store!"
Coaching Courses Completed: Canada Snowboard Competition Introduction Advanced, Air 1 Trampoline, Certified Personal Trainer.
Devon started on snow as a skier at Mansfield Resort for 5 years before switching to Snowboarding in 1996. Once he strapped in, he never looked back! The only time he would go Snowboarding in those years was on school trips as his main focus was still on Hockey. It wasn’t long before the fun and joy of Snowboarding couldn’t be matched by any other sport, so he hung up the skates and became a full time boarder (while attending high school and keeping his grades up, of course!). Blue Mountain became his home resort during the high school years. After he graduated he enrolled in Georgian College to take Ski Resort Operations and Management and shifted his home resort to Mount St. Louis.
Devon took his CASI level 1 instructors in 2004, then took his CASI Park Certification in 2006 and started to teach in the terrain park programs. From day one as an instructor Devon knew that was how he wanted to spend his Winters. After instructing terrain park programs for Mount St. Louis for a few seasons he wanted to continue his growth as a rider and move into a more competitive environment as a coach. Since his first season coaching for Simple Snowboarding, Devon has made a considerable impact on developing multiple riders on the team and also coaches on many of the trips and camps we run.
Coaching Courses Completed: Canada Snowboard Competition Introduction Advanced, CASI Level 1, CASI Level 1 Park and Pipe, Air 1 Trampoline
Snowboarding for Kevin started on the wee slopes of Snow valley, just outside his hometown of Barrie. Before the time of the Instagrams, and the YouTubes or even terrain parks. He finessed his skills on hand built jumps and... as the parks grew bigger, he naturally progressed, developing with the sport to where it is today.
Kevin has been on snow for the past 20 years chasing his own goals and acquiring knowledge and skill along the way. He eventually gained sponsorships which pushed him further into competing, filming, traveling and involving himself in every aspect of the sport. In recent years his focus switched to competition judging and eventually becoming a certified coach with Simple Snowboarding.
After taking a short break working in Alberta, he has returned to MSLM. He is looking forward to riding with a fun and progressive crew, and to pass on his knowledge to the next generation of Senders.
Coaching Courses Completed: Competition Introduction
Hey whats good! My name is Ian or people call me Mc.Gee. I’m 25 years old from Hamilton, Ontario and I’ve been snowboarding for about 14 years now. I grew up riding Glen Eden Kelso or Mount Sweden as we call it. I’ve been competing for about 10 years now, competing across Canada and In the US but now have decided to switch to coaching to help the up and coming kids across Ontario!
As a first year coach I’m stoked to get out riding every weekend with the kids and help them progress over the season and into competition. I’m all about having fun and getting out to snowboard as much as you can. So I’m looking to bring that to the hill for the kids to see and learn from!
Coaching Courses Complete: Competititon Introduction
Hey i'm Kieran Pink, I am 22 years old. I have been with the Senders for 8 years now, so everyone here is like family to me. For 5 of those years I spent as a competitive athlete traveling across Canada and some parts of the States doing freestyle snowboarding. As an former athlete I've learn many skills involved with freestyle snowboarding and casual riding, that I can share as a coach. Being a coach for the senders is a whole other joy/fulfillment. Seeing the kids stomp a new trick with the look on their faces, filled with joy, this was the same look I had on my face years ago when I started here. That is the reason I am a coach today. I am looking forward to the seasons to come as a coach.
Coaching Courses Complete: Competition Introduction