About The Senders...
The Senders is the product of more than two decades of freestyle athlete and coach development.
The program began with snowboard coach Sam Marcotte, who took over the freestyle program at Georgian Peaks in 2003 while also designing and managing the resort's terrain park. What began as a small club program quickly demonstrated what could happen when young freestyle athletes were given a structured environment built around progression, strong fundamentals and consistent coaching.
In 2007, Sam founded Simple Snowboarding Inc. to create opportunities for athletes who were ready to progress beyond the traditional club system.

Building a Pathway...
Simple Snowboarding was built around a straightforward idea: athletes should have a development pathway capable of growing with them.
As athletes progressed, the program expanded beyond Ontario. Training and competition opportunities were developed across Canada and internationally, including the creation of a New Zealand program that brought Northern and Southern Hemisphere athletes and coaches together.
Over time, athletes from Canada, New Zealand, the United States and Australia trained within the program, with many progressing into provincial development programs, National Teams and international competition.
Several generations of Senders athletes have since gone on to compete and have success at the highest levels of competition, including the Olympic Games, World Championships, World Cups, X Games, Youth Olympic Games and Junior World Championships.

More Than Results...
Competition has always been part of The Senders, but it has never been the entire purpose.
We believe successful athletes are built over many years. Strong technical foundations come first, followed by progressively greater challenges as athletes develop the skills, judgement and confidence necessary to take ownership of their snowboarding or skiing.
The role of a development program is ultimately to prepare athletes to succeed beyond it.
That means working collaboratively with athletes, families, coaches, clubs, provincial organizations and National Teams while recognizing when an athlete is ready for the next stage of their development.

Developing Coaches Too!
The same philosophy applies to our coaches.
The Senders has provided an environment where coaches can learn, collaborate and progressively take on greater responsibility alongside developing athletes.
Coaches who spent important stages of their careers working within these programs include Elliot Catton, who progressed to Canada's National Team coaching staff, and Sean Thompson, who progressed to New Zealand's National Team program.
Their subsequent careers and contributions to high-performance snowboarding are something we're extremely proud to have been a small part of.
Developing knowledgeable, collaborative coaches helps ensure that the impact of a program continues long after individual athletes have moved on.

The Senders Today...
Today, The Senders is the development brand of Simple Snowboarding Inc. and SNDR Freestyle Skiing Inc., providing competitive freestyle snowboard and freestyle ski programming.
Our athletes train locally in Ontario while having opportunities to travel throughout Canada and internationally as their abilities and goals develop.
Some will pursue National Teams and international competition.
Others will simply become exceptional lifelong skiers and snowboarders.
Both are successes.
Our job is to provide the coaching, environment, opportunities and people that help each athlete discover how far they want to take it.